PhD-Plus Course @ UniPi

RSS

Posts tagged with "book"

Apr 5
link bcapseed

Idea Generation

Read chapter two of this book to understand the Idea Generation process.  This book may be of interest to purchase as well.

Apr 7
link bcapseed

Understanding your Business Model

Book Reading

book: Entrepreneurship

Chapter 4  Understanding your Business Model

By William D. Bygrave, Andrew Zacharakis

Apr 7
link bcapseed

Business Model Generation book

I referenced this book in the course and use the visual framework that is presented in the book.   I also used the Amazon and Ebay example.   Anyone can read more information about this in the source reference.  A portion of the book is available on-line.  It is worth purchases and reading through the examples to understand the framework further.  My presentation only covered this as an overview.

Apr 7
link bcapseed

Four Epiphany

This is one of the books I reference in the course.  It is authored by Steve Blank who is very active in promoting the tactic of Lean Start-ups.  I cover only a few of the basic concepts as an overview in the course.  The link has the first three chapters for review.  This book should be purchased with the Business Model Generation book and makes a good complementary text to read.  The writing style is a bit informal but the ideas are communicated well enough to be understood.  The book is based on Steve Blank business school lectures.  You can also find his presentations and videos of his talks on-line.

May 2
link bcapseed

Service Design Book List

Design thinking is getting more attention at business schools that are recognizing that it may be essential to have creative skills in the workplace.   In particular service based businesses what have human interactions at the center require insights that are often overlooked by conventional business processes.  These insight can provide breakthrough product innovations.   In our course we discussed the design activity of creating a business model innovation and the social construction for collaboration I referred to as Social by Design.  The link has a list of books on various aspects of design that may help researchers think beyond the scientific methods to gain insights that might help create an innovative business.